Marco leads a double life. As Marco, he is a construction worker but rich ladies craving sexual excitation know him as Patrick. As Marco he is married to Fanny, an ambitious young woman who has opened her own hairdressing salon in partnership with her friend Rosalie. Marco/Patrick is not a male prostitute at heart: in fact he does the job in order to support his wife's business. Which doesn't prevent Judith, an elegant tele-shopping presenter who buys his services, from falling in love with him. But when Fanny learns what Marco does and with whom, she first gets mad but soon starts interfering in their affair.
