White eggs, wrapped in red thread, are appearing everywhere. On the streets, at press conferences, in fountains, galleries, and restaurants. Nobody knows what they mean, yet everyone is certain they mean something. Elo, a Uruguayan journalist, films one and posts it. What follows is a perfect, self-sustaining machine: media amplifies fear, fear demands more media, and somewhere in the noise, a man jumps off a building. The yolk is on Elo. The eggs... remain eggs. 'Sure As Eggs is Eggs' is a satire about mass hysteria, fake news, and the terrifying ease with which nothing becomes everything.
