John owns the largest chain of five and ten cent stores in the country. He moves his family to New York from Kansas City and their life, though grand, is falling apart due to his constant working. Wife and mother Jenny is lonely. Son Avery hates his job. Daughter Jennifer is snubbed by classmate Muriel and her friends. At a charity bazaar, Jennifer meets Berry and sparks are evident. However, he is engaged to Muriel and Muriel will make sure that she, and only she, marries Berry. After the marriage, Berry still thinks of Jennifer as Jennifer thinks of Berry. Avery laments about the state of his family since they were happy in Kansas City.
